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» NEW RESEARCH FROM software pioneers , Tommy Trinder , suggests that 30 % of all enquiries for the firm ’ s Framepoint ® app are triggered by women .
The rise and rise of Tommy Trinder is due in no small part to the women of our industry , according to the firm ’ s Business Development Manager , Tom Barfield .
“ Around 20 window companies switch to using Tommy Trinder for their selling every month ,” says Tom . “ And for around a third of firms that join us , there has been a woman ’ s influence at work .
“ Sometimes she ’ ll be a partner or co-owner of the business . And , typically , she is the ‘ admin supremo ’,
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responsible for managing the sales , contracts , and survey administration process . So she sees first-hand how much the window installer struggles to quote projects . And , of course , she is the first to get it in the neck from clients if things go wrong as a result of unclear or garbled sales processes ; a sure-fire motivation to push for better technology .”
Do men and women have different objectives when it comes to buying software ? Says Tom ;
“ Men get very excited about the potential of Tommy Trinder for making them more money ! How it will eliminate costly mistakes and win more orders . But women tend to consider the whole experience
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of how the app fits into their lives , especially if they have families . Long hours spent toiling over quotes can have a direct impact on lack of time in the family unit . Tommy Trinder will typically save around 30 hours a month on quoting , so it solves an immediate problem .”
According to Tommy Trinder , women also play a
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vital important role in helping the team around them get used to using new software .
“ Women see the benefits quickly and become a great advocate for adopting the app within the wider business . It definitely feels like women are the change agents in many installation businesses .”
www . tommytrinder . com .
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