Software & Technology
A virtual showroom for premium products
Reynaers Aluminium UK has launched a new 360-degree virtual showroom to showcase what can be achieved with the latest aluminium systems , bringing a close-up look at its glazed solutions to customers ’ fingertips .
While Reynaers has a comprehensive showroom at its Birmingham headquarters , featuring many of its windows , sliding and bi-fold doors , and curtain walling systems , the high quality interactive virtual showroom will make viewing the finished product instantly accessible to fabricators , installers , architects , and homeowners across the country .
This latest step in Reynaers ’ digitalisation drive takes the customer on a journey through the different products available to gain an insight into how they would look on a completed project – including information points to provide further details about each product and links to online specifications . ‘ Hotspots ’ on the Reynaers at Home version will provide general information geared specifically towards homeowners .
Designed to replicate the existing showroom , which has the largest selection of Reynaers products anywhere in the UK , the new digital version will make viewing the installed product more accessible to Reynaers ’ national network of installers and fabricators . With customers located across the country from the South West and South East throughout the Midlands and up to Northern England , the digital showroom will also help to support the company ’ s goals to operate more sustainably and cut carbon emissions wherever possible .
Samantha Hill , Head of Marketing at Reynaers Aluminium UK , said : “ Visualising the systems in place is important to all clients throughout the supply chain and by introducing this interactive showroom , installers , fabricators and the end customer can get a real taste of how Reynaers ’ systems will look in the final project .
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While the showroom offers a great walkaround experience , future functionality will look to include product demonstrations as part of a programme of continual development in digital resources .
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“ Reynaers customers are welcome to
visit the showroom here in Birmingham , but we recognise that is not always practical and wanted to make it as easy as possible to visualise these design-led installations in situ , where you can see what can really be achieved with highend slimline aluminium glazing systems .
“ While the showroom offers a great walkaround experience , future
functionality will look to include product demonstrations as part of a programme of continual development in digital resources .”
Under the Reynaers at Home scheme , partners can book time in the central showroom to show clients how systems will look on a completed project – and the 360 virtual showroom aims to bring an added level of convenience to support customers through the scheme . Commercial customers will also have access to a dedicated virtual showroom .
Accessible through any online device , the virtual showroom allows visitors to navigate their way around , browsing a range of products including ConceptPatio 130 , HiFinity and MasterPatio sliding doors ; the ConceptFolding 68 bifold door ; MasterLine , SlimLine 68 and SlimLine 38 windows ; and ConceptWall 50 and ConceptWall 65 curtain walling .
www . reynaersathome . co . uk www . reynaers . co . uk / virtual-showroom-tour
CLEARVIEW-UK . COM AUGUST 2023
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