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3 : The power of video
One increasingly popular marketing technique that can enhance both digital and social media marketing is video . It ’ s a powerful method which allows companies to connect with prospects and helps to drive real engagement online .
More than three billion people watched , streamed or downloaded video content at least once per month in 2022 [ 3 ] , and so Andrew believes companies should be exploring how they can incorporate video into their marketing mix this year .
“ A great way to engage and educate your customers and clients than ever before , video truly is the future of marketing ,” adds Andrew .
4 : Traditional marketing always matters
In 2023 it ’ ll be equally as important for companies to invest in the more traditional marketing techniques as well as the digital tactics as Andrew explains .
“ While digital marketing is incredibly important , PR is fundamental and forms a key part of what we do at Purplex .
“ PR requires a longer-term strategy , and we often find it doesn ’ t always appeal to companies looking for immediate results . But with affective planning and research , PR raises brand awareness and helps to build trust time and time again .”
5 : Don ’ t forget direct marketing
Other successful traditional marketing methods are direct marketing and email marketing as Andrew explains .
“ Good old fashioned print newsletters or flyers are a fantastic marketing method which should be explored this year . With less people sending direct mail these days , a personalised piece of mail works incredibly well to generate new leads .
“ Email marketing is also a great way to create new enquiries . If you have an up-to-date and reliable contact list , you can target prospects directly in a cost-effective way and end up with some fantastic results as well as longer-term brand recognition .
“ I ’ ll admit the market is tough this year but if you ’ re marketing strategy takes all of these essential elements into consideration , you ’ ll give your company the best chance of success in 2023 .”
If you ’ re looking for a robust marketing strategy including both digital and traditional marketing techniques , contact Purplex today . Visit www . purplexmarketing . com or call 020 3137 9319 .
[ 3 ] https :// thesocialshepherd . com / blog / video-marketing-statistics #:~: text = Video % 20marketing % 20is % 20popular % 20with , B2C % 20marketers % 20are % 20creating % 20videos
CLEARVIEW-UK . COM FEBRUARY 2023
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