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Top marketing trends for 2023
Andrew Scott , founder and MD of leading full-service marketing agency Purplex reveals the top marketing trends that will keep companies ahead of the game in 2023 .
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few months into 2023 and the market is unfortunately still incredibly tough . The home improvement boom is well and truly over as the UK continues to battle the fallout caused by the Covid-19 pandemic and cost of living crisis .
As we embark on a new year , companies will find that consumers are reviewing their spending habits and tightening their purse strings .
In fact , recent research from the Office of National Statistics revealed that there was a sharp rise in UK household savings rates last summer – which shows consumers are opting to save , not spend , to prepare for the expected recession which lies ahead [ 1 ] .
“ Although the market has slowed and we ’ re in a period of uncertainty , it ’ s important that when markets get tough , companies invest more in their marketing not less ,” explains Andrew Scott , MD and Founder of Purplex .
“ To stay ahead of the game this year , make sure these top marketing trends are part of your strategy .”
1 : AI and SEO working together
This year digital marketing is becoming more and more competitive as companies fight to gain the top spots in Google .
In fact , many businesses are relying on artificial intelligence ( AI ) to write search engine optimised digital blogs and content . It ’ s a fantastic method for quickly and efficiently generating SEO copy and one that ’ s often used at Purplex .
“ We fully embrace AI and combine it with our specialist industry knowledge to create high-quality pieces of content ,” adds Andrew .
“ While AI is an excellent tool , the copy lacks the expertise and insight that you ’ ll get from working with an industry trained expert content team . Not only will they understand what terms people are searching for on Google , but they ’ ll also ensure the copy makes sense to the audience you ’ re trying to target .
“ Appointing marketers with experience in your industry will mean you can successfully increase your online visibility and stay ahead of the competition in an increasingly difficult economic climate .”
2 : Social media marketing reigns supreme in 2023
In 2023 , marketing is moving towards a ‘ social first ’ landscape where social will become the cornerstone of all marketing activity .
From a B2B perspective LinkedIn is the best channel for increasing brand awareness and getting good engagement results .
Whereas for B2C marketing , Facebook is the platform installers should be using to showcase their work .
“ Nowadays we ’ re finding consumers will often go to Facebook first to research window and door companies ,” comments Andrew . “ In fact , more and more people are using Facebook to get in touch with a business , asking general questions and even requesting new quotes . So , it ’ s important installers have a presence on this platform to make sure they ’ re not missing out on new business opportunities .”
Lockdown saw the rise of TikTok , and it ’ s still just as popular today . Although there ’ s a perception it ’ s mainly used by the younger generation , research actually shows that 57 % of those using TikTok are over the age of 25 [ 2 ] . Therefore , it could lead to some fantastic prospects for home improvement companies in 2023 .
[ 1 ] https :// www . ons . gov . uk / economy / grossdomesticproductgdp / bulletins / gdpmonthlyestimateuk / november2022 [ 2 ] https :// blog . digimind . com / en / agencies / tiktok-key-figures-and-statistics-in-the-uk-and-in-the-world-in-2022 # demofrance
72 FEBRUARY 2023 CLEARVIEW-UK . COM