Business News
Which emails are three times more likely to be read than other campaigns ?
» RECENT RESEARCH FROM LEADing data specialists , Insight Data , reveals that the organisation ’ s targeted email campaigns generate three times more engagement than the average email ( https :// backlinko . com / email-outreach-study ).
“ It has been predicted that email marketing will die out within the coming years , making way for instant messaging platforms , social media channels , and other new technologies ,” comments Operations Manager at Insight Data , Alex Tremlett . “ But this hasn ’ t been the case .”
“ Ultimately , email is an incredibly powerful tool , and this is why it ’ s still the business tool of choice . Every CEO , business leader , influencer , and sales and marketing department will have an email address , and they ’ ll no doubt be checking them regularly on their mobile phone .”
Considered to be an incredibly effective marketing technique , Alex warns that email marketing is only as powerful as the people behind it .
“ To get the best results a company must use the best email marketing software , have access to the most reliable and relevant data lists and create an engaging design ,” he explains .
“ This is the winning combination which is sure to cut through and grab the attention of prospects .”
To simplify email marketing for companies operating within the fenestration sector , Insight Data has developed STEM , a world-class email software that uses real-time data to ensure email campaigns get the best results .
With access to over 14,000 companies operating in the window , door and conservatory industry the Insight Data team can help a company to pinpoint its ideal prospects .
“ We ’ re dedicated to making sure that companies don ’ t waste time and resources by marketing to the wrong audience . So , we ’ ve worked tirelessly to collect details of fabricators and installers across the UK and as a result , have over 17,000 email addresses on our fenestration database .
“ This means our STEM users can instantly build , design and send email campaigns to their ideal prospects . Plus , with access to the most up-to-date market intelligence , their chances of success will be dramatically improved . It ’ s time to unleash the full power that email marketing campaigns have .”
www . insightdata . co . uk
UNIQUE SOFTWARE TO STREAMLINE PROCESSES |
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» DELIVERING EXCELLENT CUStomer service relies on careful pre-planning and organisation behind the scenes , which is why leading trade supplier Direct Trade Windows has invested in a unique software solution to help streamline its services .
Airtable is an exclusive business management software that allows clear visuals of ongoing factory processes at any time , enabling Direct Trade Windows to provide exact and guaranteed delivery times to its trade customers .
Director AJ Hassanali comments : “ In today ’ s market , automation is key to saving both time and money , which is why we invested in Airtable , designed by our own developers to manage processes and flag up any issues such as delivery delays , meaning our customers are always kept up to date with extremely accurate information .
“ The system is also accessible at all stages of the manufacturing process and is completely automated , eliminating
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the need for reams of paperwork and further streamlining the entire process as a whole .”
Direct Trade Windows has also invested in a unique quoting app in order to help customers take the lead , and
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providing installers with sales support and infrastructure .
The app not only provides informed quotes , but is also able to share lucrative leads with customers in addition to providing them with technical support when they need it .
AJ continues : “ At Direct Trade Windows , we pride ourselves on manufacturing the highest quality steel-look products , and due to our steady year on year growth , we needed to increase production and have a way of keeping our customers informed of the processes at all times .
“ Airtable has been a very worthwhile investment , enabling us to maintain high-quality standards while being able to track every stage of the manufacturing process to keep all teams up to date , which ultimately instils confidence in our offerings and sets us up for a successful future .”
www . directtradewindows . co . uk
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78 DECEMBER 2022 CLEARVIEW-UK . COM