Business News
NEW MARKETING MANAGER BRINGS 17 YEARS ’ EXPERTISE
» HOPPE ( UK ) HAS APPOINTED Francesca Brittain as marketing manager .
Francesca has more than 17 years ’ experience working in marketing and communications . She has worked for a range of organisations within the construction and engineering sectors including Victoria Forgings and Rivetwise . She has also worked for Autism West Midlands and previously volunteered as a business mentor at the Princes Trust .
While at Rivetwise , Francesca won the Best Marketing Engagement Award from Stanley Engineered Fastening ( SEF ), part of the Stanley Black and Decker Group , for her campaign promoting SEF ’ s products .
Francesca said : “ I ’ m looking forward to bringing a fresh perspective into HOPPE ( UK )’ s marketing and combining this with the wealth of knowledge and experience across the team to create exciting campaigns . I ’ m also very excited to meet our
customers and promote the fantastic projects they ’ re working on .”
As a member of HOPPE Group , HOPPE ( UK ) provides architectural hardware products that have been tested to meet the most stringent European and British standards .
www . hoppe . co . uk
Industry software specialist steps up marketing
» WINDOWLINK , CREATORS OF SOME of the most widely-used pricing and selling software solutions for the glazing sector , has partnered with leading full-service marketing agency Purplex as part of a strategy to strengthen its position in the industry .
The leading software supplier , which was established in 1985 , has made significant improvements to its product portfolio in recent years and managing director Mark Dudley decided now was the ideal time to appoint Purplex and step up the company ’ s marketing activity .
Mark comments : “ Vector is our solution for conservatory , glazed extension , and garden room companies and Focus covers windows and doors , and our team is constantly striving to make the programmes more streamlined and user-friendly for fabricators and installers .
“ We ’ ve made significant development strides over the past few years – including recently adding a new animation functionality - and Purplex will play a vital part in how we communicate this message to the market .”
Purplex will be handling Windowlink ’ s PR activity , managing LinkedIn , Twitter , and Facebook as well as implementing highly targeted direct marketing campaigns using the most reliable and up-todate prospect data .
www . purplexmarketing . com
Welcome to the sales team
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» THE GLAZERITE UK Group has appointed a new Sales Manager , Calum Williams , to further strengthen its customer relationships in the Southwest .
Calum , who has worked in the fenestration industry for more than 15 years , and is re-joining Glazerite ’ s Group Sales & Commercial Director , Jeff Dunn , who he worked with at Consort . Jeff says : “ Welcoming Calum to the team gives us a chance to deepen our
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customer relationships in the Southwest . I look forward to the energy and passion he will bring - he is a great fit for Glazerite and eager to start meeting existing and prospective installers in his new territory . It ’ s an exciting time for anyone to be joining Glazerite and I am delighted to be working with Calum once again .”
Calum adds : “ The fenestration industry has served me well and I ’ m passionate about helping others break
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into it . I give regular career talks to highlight the variety of opportunities it offers , and to inspire new blood to become |
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part of this rewarding and social industry .”
www . glazerite . co . uk
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76 DECEMBER 2022 |
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CLEARVIEW-UK . COM |