INDUSTRY NEWS
NOTCHING UP NINE NOTABLE NFA NOMINATIONS
Wynyard-based manufacturer celebrates a huge amount of nominations for the 2022 National Fenestration Awards , covering various aspects of the thriving business
Fresh from a joint category win last year for the new Bi-Folding Door , Made For Trade has enjoyed an extremely productive last 12 months from its North East base , thanks to their game-changing Korniche product line . As a result , the team is thrilled to have been nominated for no fewer than nine different categories in the 2022 NFAs , representing not just product innovation , but everything from manufacturing capability to business , sales and marketing .
The first pair of nominations see MFT recognised under the categories of both Aluminium Fabricator of the Year and Fabricator / Manufacturer of the Year . As a company whose family business roots lie in manufacturing and engineering , this nomination is appreciated following significant efforts to implement new processes at MFT , and the fenestration industry itself . From lean manufacturing to the recent ISO9001 certification , the company ’ s methods and efforts for heightening quality , improving lead times - and of course reducing cost to the consumer - are certainly recognised with these two NFA categories .
Also in the manufacturing sphere is the award nomination for Bi-Folding Door Manufacturer of the Year . The Korniche Bi-Folding Door was introduced less than 12 months ago and since launch continues to grow its market share as trade partners recognise the pioneering engineering-led focus and hassle-free , time-saving ease of installation qualities . Taking on the values of the hugely successful Roof Lantern , both Korniche products subscribe to the same ethos and are now requested by homeowners and consumers by name alone , thanks to its market-leading aesthetics , and outstanding thermal and security details .
As the awards focus in more detail on MFT ’ s products , next on the heady list of
nominations are both Door Component of the Year and New Product 2022 ; both for the revolutionary Korniche Bi-Fold clip-in bead , known as ‘ SPEEDBEAD ’. The SPEEDBEAD delivers a truly game-changing solution in the glazing world , with a simple clip bead product that vastly improves the time to install and glaze MFT ’ s bi-folding doors . Supplied fully labelled and with comprehensive installation instructions , this is one of the hallmark qualities that means a Korniche Bi-Folding Door is a must to vastly reduce fitting time on site . Furthermore , the unique advantage of Korniche ’ s SPEEDBEAD is that the beads can be removed with the specially designed tool ( provided with each door kit ), allowing beads to be safely removed and replaced for any reason , with no damage to any components .
Next up , Conservatory Product and Conservatory Fabricator categories for the Lantern Roof prove that the top-rated Korniche product continues to be the market leader in its sector . Not only are sales figures at an all time high , but MFT ’ s consumer research and the attention at recent exhibitions cement the continual demand for this innovative product , loved by homeowners for its design as much as installers for its ease of fitment and clever colour graphic instructions .
Away from the manufacturing workshop and into the office , the nomination of Digital Marketing Campaign of the Year for the Korniche Lantern represents the recent development of the brand , and is a project that has raised the profile of both the product and Korniche name itself across both trade and consumer applications . The marketing campaign that has been delivered for Korniche ensures that MFT ’ s trade partners benefit from the significant investment in high impact consumer advertising and brand awareness ; brand toolkits are free to all trade customers and allow them to key in to MFT campaigns and Korniche brand recognition .
The list of nominations is rounded out with a well-deserved Business Development Manager / Sales Executive of the Year nomination for Chris Caley , Sales Executive at Made for Trade . A member of staff who represents MFT to the highest of standards ; Chris is at the forefront of customer sales support and is always on hand to help trade customers , from initial direct sales , to setting up customer accounts , and advice on using the clever Korniche KwikQuote system .
Made For Trade extends a huge thank you to all those who nominated the company for these awards . For more information and to cast your votes at the NFAs , visit : www . fenestrationawards . co . uk / vote /
18 SEPTEMBER 2022 CLEARVIEW-UK . COM