Business
Quality over quantity only way to get lead value
Andy Royle , co-founder and Managing Director of Leads 2 Trade , the UK ’ s leading provider of double-qualified sales leads to installers operating in the home improvement sector , says that dispelling the myths around cheap sales leads will lead to significant business growth in 2022 .
With some installers reporting a definite shift to receiving fewer enquiries from their self-generated efforts , but demand set to remain buoyant , winning work will not be quite as easy this year .
And with many installers used to feasting out on unprecedented demand last year , maintaining those levels won ’ t be easy , and it ’ s the reason why our members use us to help generate the leads they want .
Some installers see leads generated from a third-party lead generation company as cheap , lacking substance , time consuming and , because the lead invariably goes to three other installers , much harder to convert .
While many installers play the numbers game , the intention shouldn ’ t be about buying cheap sales leads in volume . You phone 10 leads , and you might win one or two of them , but how about getting five leads and winning four of them ?
Installers will have to work harder to convert leads into business this year and , instead of volume , the questions they need to ask are how many get converted to a survey or quote , how many of those quotes get converted into an order , and what ’ s the true cost of sale from that lead source ?
That ’ s why at Leads 2 Trade it ’ s not about the price of a lead , it ’ s about how many sales achieved from them , and we are focussing on working with our installer members to find out what an acceptable cost of sale is for them and helping them to achieve it .
Our appointment booking , no pitch no fee premium lead service provides members with the best double qualified sales leads at the best value to grow their business .
Instead of a sales lead , installers are buying a confirmed appointment , which means no more time calling leads up multiple times only to get a belated response that they ’ ve gone with someone else , and no need to worry about getting onto a lead as soon as you receive , which is not always possible .
We call the consumer , book , and confirm the appointment , and all our member has to do is turn up and sell . And to make things easier , the lead is only sold to one other company , so there is more chance of winning the work .
A no pitch no fee booked appointment lead provides a cost of sale that ’ s almost three times less on average than for a standard double qualified lead .
We have always looked to provide a better quality of service and a better quality of lead , and over the last 15 years we have consistently listened and worked with our members and changed the way we generate and deliver our leads to meet their needs . It ’ s why we ’ re much more than just a lead provider .
For more information on joining the Leads 2 Trade network , telephone 0800 124 4308 or visit https :// leads2trade . co . uk / about / premium-leads /
CLEARVIEW-UK . COM FEBRUARY 2022
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