Annual Predictions
2022 : YEAR OF THE SALESMAN
CHRISTOPHER BRUNSDON FOUNDER AND CEO OF TOMMY TRINDER
Selling , remember that ? It ’ s the process of keeping order books stocked by convincing prospective clients that we are better than the competition . And it ’ s not exactly been a priority for window installers in 2021
In 2022 , as consumers celebrate newfound freedoms by spending on experiences over things , that will change . Pent-up demand for travel will un-wind with gusto as the public plot ‘ revenge vacations ’, same goes for leisure , events and generally having a good time . Spending on the home will be so last year .
They ’ ll be momentary sighs of relief as hard-pressed supply chains re-normalise . But then it will be back to business and doing what we in double-glazing do best : Sell .
Tommy Trinder launched the Framepoint ® app just as Covid was unleashed and we ’ ve tracked the wave .
When we couldn ’ t go out at all Framepoint ® became the go-to solution for helping installers sell without home visits . Demand for our app went through the roof as legions of double-glazing salesmen took to Zoom . Free sketching PVCu , timber and ali products with client ’ s in real time via Framepoint ® became ‘ the new normal ’. To everyone ’ s surprise , window firms found they rather liked taking orders without getting in a car , so much so that using Framepoint ® to sell remotely is set to endure beyond the pandemic for many hundreds of our customers .
Then came the demand tsunami . Installers , working all hours to keep up , turned to Framepoint ® in their need for speed . Reports came in of installers saving vast amounts time on quoting ; some as much of 30 hours a month . Volumes surged again . In June more than £ 50 million of work was quoted by installers via the app . By October it had topped £ 60 million .
As we move into a new year , we ’ re ready to support installers with the next part of their journey ; ready , first and foremost , to help our customers sell . In a tougher , more competitive post-pandemic economy our mission will be to provide the technology installers need to stand out from the crowd , wow customers and win orders .
Framepoint ® is the tool for the job . And we ’ re really excited by the prospect .
www . tommytrinder . com
28 JANUARY 2022 CLEARVIEW-UK . COM