Awards Season
‘ Lockdown Toolkit ’ recognised for Customer Care award
» AFTER PICKING UP THE AWARD for Customer Care Initiative at the last G Awards in 2019 , Ultraframe is thrilled to once again be a contender for the same award in the 2021 awards shortlist . This year , the company , and its digital marketing partner ICAAL are shortlisted for the Lockdown Toolkit , which helped Ultraframe customers to trade remotely during the pandemic .
Ultraframe Marketing Director , Alex Hewitt , said : “ Back in March 2020 when the first lockdown was announced , remote selling was a new and for many , daunting , proposition . We knew that we had to step in and help our customers to trade through these unprecedented times , and working with our longstanding digital partner , ICAAL , we quickly devised and launched our Lockdown Toolkit . It ’ s a digital toolbox to help customers generate and capture leads and sell remotely . We defined and created a range of remote
selling tools that were simple to use , delivered real results , and best of all , were mostly free .”
The Lockdown Toolkit has been a huge success and was used by large numbers of Ultraframe customers during the first lockdown and the various tiers that followed across the rest of 2020 , which meant that usual ways of selling were disrupted . Due to its astonishing success , Ultraframe announced further additions to the Lockdown Toolkit
SIX-FIGURE INVESTMENT AND DOUBLE NOMINATION when the January 2021 lockdown was announced .
Digital Tools within the Lockdown Toolkit include chatbots , a quoting engine , virtual appointment add-on , proposal generators , virtual reality tours , and more . Ultraframe customers also have access to an advanced ICAAL CRM system at a subsidised rate which allows them to manage leads right through the sales funnel .
Chris Tahmasaby , CEO of ICAAL , said : “ It ’ s fantastic for this superb Customer Care initiative to have been recognised . Both ICAAL and Ultraframe worked extremely hard to quickly create a strategic marketing toolkit that genuinely added value at a very challenging time for the market . The results have been superb with many installers continuing to realise substantial benefits from their digital presence .”
www . ultraframe-conservatories . co . uk
» THE CORNWALL GROUP HAS BEEN nominated as a finalist in two categories at this year ’ s G21 Awards , for Best Glass Company and Best Training & Development Initiative of the Year .
Operating across three divisions , Cornwall Glass Manufacturing , Cornwall Glass and Glazing and its merchanting business , Mackenzie Glass , Cornwall Group has continued to invest heavily throughout the pandemic , including a £ 6m spend to expand capacity at its Highbridge facility near Weston-super-Mare .
The Group also created opportunities for 10 new apprenticeships in January this year as part of its continuing commitment to training and development .
Mark Mitchell , Chairman , Cornwall Group , said : “ We have worked very hard over the last 18 months to manage our supply chains , and to minimise disruption for our customers , despite one of the most challenging periods the industry has ever experienced .
“ We completed a six-figure investment in our processing operation in June , increasing our capacity , and we have introduced new supply partnerships from around the globe in order to meet growing demand in the UK , resulting in record levels of stock throughout lockdown ,” he continued . “ This included more than 80,000m2 of product and 200 plus glass types at our 37,000ft2 purpose-built Bristol site .
“ Our significant investment in Highbridge will give us the capability to increase manufacture of specialist glass and create up to 30 new jobs , and we have also expanded our successful apprenticeship scheme , a key element of our strategy for growth post- Covid .”
The Cornwall Group Apprenticeship Journey is an occupational competency training and assessment programme designed to highlight and promote a career in the glass industry . The 10 new apprenticeships created at the start of 2021 , means that Cornwall Group now has 20 individuals enrolled in the programme .
The majority of these are undertaking either Level 2 of Level 3 qualifications in glass processing , business administration , glazing , installation , finance and engineering .
www . cornwallglass . co . uk
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