MOVERS & SHAKERS
APEER ANNOUNCES NEW GROUP SALES DIRECTOR
» ALEX MOORE , LONG-STANDING member of the team at Apeer , has recently been promoted from Sales Manager to Group Sales Director . In his new position as Group Sales Director , Alex will be responsible for the direction of the company ’ s sales strategy and lead generation throughout the UK and Ireland . He will oversee the company ’ s ambitious growth plans and the management of both the Lumi and Apeer sales teams .
Alex commented : “ Last year , we invested just under a million in machinery at our Ballymena facility in Northern Ireland , with even more planned this year . Which means we ’ re ready to offer more quality products to
our customers than ever before , including for our increasingly popular Lumi frameless window range . So this is a hugely exciting time for Apeer , and I ’ m thrilled to be heading up the sales team for it .”
“ Alex ’ s product knowledge and enthusiasm , along with his positive and approachable manner , makes him the right fit for this role ,” said Apeer ’ s Managing Director Asa McGillian . “ We know Alex , with his extensive experience behind him , will take this new challenge in his stride .”
www . apeer . co . uk
New Technical Director and Team
» ANDREW CHARLESWORTH HAS been promoted to technical director for profine UK and KÖMMERLING , having been with the business since July 2014 . More recently , he has added to his department to further help support customers and to implement a new five-year product management plan for the business .
Andrew said : “ We ’ ve got a five-year product management plan in place now which I ’ m genuinely excited about as we look to build the business further in the UK and through export opportunities .”
Helping support customers across the UK for the Evolve , KÖMMERLING , Legend and WarmCore brands are John Berry , Steve Holloway , Tony Ward and Simon Coleman who combined , have over 166 years ’ experience in the industry between them .
HARDWARE GROUP APPOINTS NEW COMMERCIAL DIRECTOR
Internally the R & D / Product Management function is also supported by Phil Brown , R & D and product management manager , along with Kevin Wain as lead designer , with a further graduate vacancy in the department yet to be filled . One of the key objectives from a design perspective will be to develop WarmCore further , into a complete and fully integrated product platform for the profine Group as a whole , who are already looking at other key markets .
www . kommerling . co . uk
» AVOCET IS DELIGHTED TO announce the appointment of Steve Ross as Commercial Director of their high security cylinder division Avocet ABS ; bringing with him over 25 years of cylinder business experience .
Having worked with Mul-T-Lock and Assa Abloy , Steve is already well known within the industry and a friend to many of our existing business partners , who will be aware of his passion for this professional and specialist service sector . His appointment is a clear message of Avocet ’ s objective to further develop the locksmith and trade business markets .
“ The pandemic has taught businesses important lessons and not least , customers need support and continuity ,” commented Steve . “ The ABS division has continually supported the installer industry , and ensured that its partners have had access to products throughout , even with the sales office operating remotely ; their passion is unquestionable , and a great foundation for us to build upon .
“ 2020 was a challenge for everyone within our industry . The business has worked relentlessly behind the scenes to reorganise itself for the coming year , a year which includes a number new product launches , and further appointments too .”
www . avocet-hardware . co . uk
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