Clearview 232 - March 2021 | Página 93

BUSINESSNEWS

Sales and Marketing Consultants Join Forces

» WHEN TWO CONSULTANTS - Wendy Fenney and Keith Rozelle - working within the sales and marketing arena decided to join forces , they found that by collaborating , the magic really happens .
Alike in many ways , both consultancies have a focus on ‘ results orientated methodology ’ and working as part of a team . Keith has 30-years ’ experience in identifying , creating and closing business-to-business sales across a wide range of business sectors , as well as coaching business owners and university students . Wendy is an experienced marketer who has spent the past 20 years working in the construction sector , marketing leading brands within the trade and specification channels in respect of window and door fabrication and hardware .
Wendy says : “ Marketing efforts are often wasted when they are not supported by a professional sales function , and this is where our collaboration really helps to support businesses tackle things like marketing communications , strategy , account management and value-added selling .
Within a company , sales and marketing can actually be competing with each other , however the great results are achieved when the powers are aligned .”
Clear Goal Marketing with the support of Sales Marvel will help SME businesses within the construction products and manufacturing sectors , with developing not only effective sales and marketing strategies , but also the development and refinement of professional selling skills . Offering a package of bespoke services to meet the needs of businesses directly , including
marketing management and professional sales coaching .
Keith Rozelle commented : “ Over the past year my sales coaching business has formed many collaborations that have led to lecturing opportunities at the Aston Business School and co-hosting the Thrive in Sales podcast . The pandemic really has been a challenging time for everyone , and it ’ s very rewarding to be supporting businesses right now . It ’ s a wise move to invest in keeping sales team ’ s skills top-notch ; times have changed and online deals require a modified approach .”
Already actively working on projects together , it is an exciting time for both Wendy and Keith and the companies whom are sure to benefit , such as businesses who feel that their sales and marketing would benefit from a free audit .
www . cleargoalmarketing . co . uk Wendy Fenney : 07980 707198 wendy . fenney @ cleargoalmarketing . co . uk www . salesmarvel . co . uk

STYLE OVER SUBSTANCE ?

By Richie Thornton , The Consultancy
» NOW THAT WE HAVE Wordpress , Joomla , Ghost and all the other flexible , open-source content management web systems , it ’ s easier than it ’ s ever been for relative novices to develop great looking websites . But , as we ’ re seeing all the time when we ’ re asked to provide hosting services for some of those sites here at The Consultancy , there ’ s more to developing a good website than just how they look . We regularly see problems with things like load speed , security , accessibility for ongoing updates and unsafe plug-ins , which ultimately come down to lack of knowledge and experience on the part of the developer who created the site .
Just in recent weeks , we ’ ve had to put right plug-ins inserted for SEO , which have created a
security breach on one website and recode pages on another which have slowed the load speed up so much that bounce rates are sky high . These are potentially costly errors which just show up a lack of basic knowledge and experience .
As a specialist web development business , we would obviously argue that it ’ s either better to work with us direct , or at least choose a marketing company which outsources its web development to us . That way , you will actually end up getting better long-term value than you would from either a one-man band or a company which bundles in-house web development in with a bigger marketing package , and leaves you paying for elements of the package you don ’ t really need ,
while compromising on the bits that actually matter the most .
We don ’ t pretend to be experts in advertising , e-marketing , PR or even SEO , but we know lots of people who are . Our advice is always for clients to work with us on their website and choose other genuine experts in each of the other individual fields , who
together can deliver a service which is less jack of all trades and more master of one . In reality , the upfront costs are likely to be very similar and clients will have the reassurance that their website will perform just as well as it looks .
www . theconsultancy . co . uk
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