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Software & I.T. Solutions feature
Software & I.T. Solutions
In 2020, insight is more
important than ever
Jade Greenhow, Operations Director at Insight Data,
explains why the uncertainties that coronavirus
brings have made accurate, up-to-date market
intelligence more important than ever before.
» AT INSIGHT DATA, WE’VE OFTEN
talked about how much the fenestration
landscape has changed in recent years.
Businesses have collapsed. Mergers,
acquisitions and consolidations have all
become much more common.
But none of us could’ve anticipated the scale
of the shift that 2020, and the coronavirus
pandemic, would bring.
At the time of writing, the general feeling in
our industry seems quite positive. We’ve come
back after lockdown and found that demand
for glazing products hasn’t evaporated – in
fact, it’s thriving, with many Insight customers
reporting that they’re having record weeks for
leads and sales.
‘One thing we know for
sure is that, during this
incredibly challenging and
unpredictable period,
insight will be more
important than ever’
However, we’re certainly not out of the
woods yet. Economists and policy-makers
are still predicting the pandemic will cause
severe economic fallout throughout the second
half of 2020, and, unfortunately, that means
we’re likely to see further disruption in our
industry.
One key moment will come in October,
when the government’s multibillion-pound
Job Retention Scheme comes to an end. At
that stage, we’ll see whether the market has
recovered to a point where Britain’s glazing
businesses can do without it, or whether it’ll
lead some companies to collapse.
One thing we know for sure is that, during
this incredibly challenging and unpredictable
period, insight will be more important than
ever – and that’s why we’ve seen a surge of
interest in what we, and our comprehensive
sales and marketing platform, Salestracker can
provide.
UNPARALLELED INSIGHT,
AVAILABLE 24/7
Salestracker is Insight Data’s
groundbreaking online portal, which combines
a comprehensive prospect database with a
powerful CRM system and an integrated email
marketing platform – STEM.
Salestracker brings together live data for
over 60,000 potential customers, including
contact details and business information such
as key decision makers, suppliers, output
and credit ratings. Whether it’s architects,
housebuilders, main contractors, local builders
or fellow professionals from the fenestration
industry, Salestracker allows you to target the
right prospective customer for your business.
At the heart of Salestracker is what we call
‘real-time data’ – hugely valuable information
on Britain’s glazing businesses that we put
through an in-depth seven-stage verification
process to ensure its accuracy.
Insight Data’s team of expert in-house
researchers make over 20,000 calls per month
to gather and update the records we hold,
and through a direct feed with a leading
credit reference agency, we’re able to check
companies’ finances, and identify companies
that have gone bust, moved location or
changed directors.
This means our 700+ users, including major
systems companies, fabricators, component
suppliers and manufacturers, always have
access to the most up-to-date data and market
intelligence.
What’s more, Salestracker is instantly
accessible, 24 hours a day, 7 days a week.
Compatible with PCs, laptops, tablets or
mobiles, it’s at your fingertips, wherever you
are.
THE DIFFERENCE BETWEEN
SURVIVING AND THRIVING
But that’s not all. With Salestracker, you
can combine all that insight with powerful,
user-friendly email marketing.
STEM is the industry’s first and only
dedicated email marketing platform,
harnessing the power of Salestracker’s
unrivalled prospect data.
Now, customers create a list of contacts
from our database, then design and build
dynamic email campaigns in HTML or using
an intuitive drag-and-drop design suite.
Once it’s sent, STEM will effectively track
any responses, leads or enquiries using an inbuilt
landing page, and transferring them to
the Salestracker CRM, ready to be followed
up by your sales team.
In the uncertain months ahead, in other
words, Salestracker could be the difference
just surviving and thriving in 2020 and
beyond – letting you keep on top of changes
in the industry, identify liabilities, zero in on
new, lucrative customers, and even expand
into new sectors entirely to help your business
grow.
For more information contact
Insight Data on 01934 808293 or via
email at [email protected]
CLEARVIEW-UK.COM » SEP 2020 » 53