ALUMINIUM
Maximising capital with new system
» SPECIALIST FABRICATOR, CAPITAL
Windows is fabricating Stellar, the doubleaward
winning aluminium window and
door system from Epwin Window Systems.
Marketed under their branding ‘Evoke’, Peter
Adams, General Manager at Capital Windows
said: “We have manufactured aluminium
products for many years and we were very
impressed by the true flush aesthetics of
Stellar.
“What stood out for us is other systems
on the market use ‘plant ons’ or adaptors to
achieve flush aesthetics which is a popular
trend in window design. But Stellar was
designed from scratch as a true flush system
and along with its slim sightlines and the
benefit of its knock-in beads, normally only
seen on PVC-U windows, it’s a very appealing
system for our customers. Furthermore, the
system has been superbly designed to use fewer
profiles which helps with our stockholding
too.”
Apart from the system itself, the fact that
Stellar is an Epwin Window Systems product
was an important factor. Peter said: “We have
been buying in Profile 22’s Optima products
for some time and know first-hand the
quality and flexibility that their product range
delivers.”
During the set-up process, Capital
Windows worked closely with various Epwin
Window Systems’ personnel including their
award-winning in-house marketing team. As
such, a comprehensive marketing plan was
developed to cover all marketing touchpoints
and included a bespoke 28-page Evoke
brochure which beautifully showcases the
window and door credentials and helps drive
the message to the consumer. Peter said: “We
worked closely with Epwin Window Systems’
marketing team who proactively developed a
range of marketing assets for us to use in the
launch of Evoke to our customer base. The
marketing support delivered was impressive
and we are delighted with the high-quality
results the team produced.”
Capital Windows is based in Uxbridge,
Greater London and works with domestic,
trade and commercial sectors throughout the
South East of England. For over 35 years the
company has positioned itself as a specialist
designer, supplier and installer of the latest
generation of technically advanced window
and door products. And the game-changing
credentials that Stellar delivers, is sure to
cement this reputation even further.
www.evokealuminium.co.uk
www.stellaraluminium.co.uk
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CLEARVIEW-UK.COM » JUL 2020 » 39