ALUMINIUM
GOOGLE TRENDS
SUGGEST ALI DOORS
ARE STILL IN DEMAND
Aluminium doors have surged in
popularity over the last twenty years
– but has coronavirus changed that?
Sunny Singh of 6 Day Doors looks at the
latest search engine data to find out.
» MORE THAN ANY OTHER
products, they’ve come to
symbolise the home improvement
boom of the 2000s and 2010s.
But after an extremely
uncertain few months for UK
glass and glazing, businesses
across the sector have been left
wondering whether the enormous
popularity of bifolds and patio
doors can survive the lockdown,
and the coronavirus crisis more
generally.
The answer, thankfully, seems
to be a resounding yes.
In recent months, online
searches for key home
improvement products have
remained strong despite the
disruption that coronavirus has
caused – with some even reaching
all-time highs.
Let’s take the term ‘bifold’ as an
example. In the first week of June,
people were Googling it almost as
frequently as they were in January,
often glass and glazing’s busiest
month.
A slight variation – ‘bi fold’ –
received more searches in May
than it had all year.
And the results for ‘patio door’
were even more impressive. In
late May and early June, searches
reached the highest level since
2004.
Throughout 2020, monthly
searches for patio doors have
averaged around 22,000 a month
– that’s 8% up on the monthly
average for 2019.
What’s more, that’s around a
50% increase on 2015, where the
term was Googled an average of
14,800 times a month.
LIGHTING UP LOCKDOWN
It’s important to state, of
course, that searches aren’t sales.
A person might Google a product
several times before they actually
buy one, or search one and not
end up making a purchase at all.
But it’s a clear demonstration
that people are as interested in
high-end home improvement
projects as ever – and in some
cases, even more so.
The explanation for why
is likely to be complex – but
one key reason might be the
coronavirus lockdown itself.
Tens of millions of people
were effectively shut indoors for
months on end during lockdown’s
strictest phase, which happened to
coincide with unusually glorious
Spring weather.
It’s therefore unsurprising that
thousands liked the idea of letting
more light into their homes,
and being able to enjoy an easier
transition between inside and out
– both areas in which patios and
bifolds excel.
INTRODUCING EZIFOLD
AND EZISLIDE
So in short, it looks as though
the aluminium door boom is very
much here to stay.
And at 6 Day Doors, we’ve got
a selection of outstanding bifold
and patio door products to help
installers meet that demand with
the minimum of time, effort and
fuss.
With its sleek aluminium
aesthetics, our Ezifold bifold
is a sure-fire winner with any
homeowner looking for stylish,
modern design.
Available in a wide range of
configurations, its slim sightlines
offer high-end aluminium
aesthetics, while its bottom frame
can be hidden in the floor to
achieve flat thresholds.
It also has a 25-year colour
guarantee, and 10-year hardware
guarantee, too.
And best of all, it comes with
the lightning-fast lead times that
have made the 6 Day Doors
name.
Most fabricators will make you
wait two-three weeks if not longer
for aluminium bifolds – and in
today’s time-pressured society,
that can mean the difference
between an order lost and an
order won.
But 6 Day Doors does what it
says on the tin – buy a product,
and it’ll be with you in six
working days.
What’s more, we’re about to
add an outstanding patio door
product to the range, too –
Ezislide, which takes the same
sleek minimalistic aesthetics,
quality fabrication and speedy
installation of Ezifold, and applies
it to a sliding patio door.
If you’d like to know more, don’t
hesitate to call 020 8500 4900
or email info@6daydoors.co.uk
38 » JUL 2020 » CLEARVIEW-UK.COM