ARKETING & UPSELLING
On their letterhead, in their envelope, have
them send a letter (you can draft it for them) that
comes from the business owner introducing your
service.
NOTE: It is only MARGINALLY effective if
the business owner just wants to hand out your
business cards and nothing else. It is not worth
it if this is the only “recommending” they are
willing to do.
If you want excellent results then you need
to get the owner to send out the letter to their
clients. You pay for the mailing because this is
where you will get all of your results.
Recommendation #3 – Offer a discount that is
specifically arranged for that bus