owner and to be sure their recommendation of
your service is effective, you’ll need to follow
some simple suggestions.
How To Successfully Attract Joint Venture
Partners
When a joint venture is set up correctly,
everyone benefits. Your company is presented to
their clients, and the business owner looks like a
hero for making a good recommendation. It’s a
simple enough concept, right?
But before you approach a business owner,
it’s important to put yourself in their shoes for
a moment. Imagine if you were approached…
What would you want to know about a company
before recommending them to your clients?
Wouldn’t you want to trust that they’d do a
great job? And wouldn’t you want to be sure
they wouldn’t damage the precious relationship
you’ve worked so hard to establish with your
clientele?
Keeping those questions in mind and also
knowing that you have thousands of dollars of
revenue to gain from a successful joint venture,
here is how carpet cleaning companies that use
Piranha Marketing have successfully been setting
up Joint Ventures with local business owners for
EXAMPLE JOINT VENTURE SCENARIO:
the past 19+ years:
You approach the owner of a Dog Grooming
Recommendation #1 - Offer to show your
business and arrange for them to recommend
service to the business owner completely free of
your pet urine/odor elimination services to their
charge.
clients.
This gives a very compelling reason for the
That example explains the concept in its
business owner to meet with you and it gives
simplest form. Of course, there are specifics on
an absolutely risk-free way for the business
the best way to set this up and we’ll go into those owner to test you out and see if they can trust
details in just a moment.
recommending your service to their clients. You
can account for the time you spend on the free
However, it’s important to know that this
cleaning as advertising costs. This cost/time is
strategy gets especially good results when the
insignificant when you look at how many new
business owner you approach has the exact
clients you can add to your company with this
kind of clients you are looking for. So, for
strategy.
example, if you are looking for clients with the
discretionary income needed to treat pet urine/
Only perform this free service on the premise
odor problems in their home, then you’ll want
that if the business owner likes your work,
to connect with businesses like dog groomers,
they’ll happily recommend your service to their
veterinarians, ‘invisible’ fence companies, and
clients.
the like. Because these businesses already have
Recommendation #2 – Pay for the business
your target client.
owner to send out a letter that introduces your
However, in order to win over the business
service to their list
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the right kind of message specifically for that
prospect you’ll get a much higher response from
your advertising because each piece is more
accurately reaching the ideal prospect. And
when the message in your advertising is directly
related to solving the exact problem that prospect
is dealing with, that’s when your phone starts
ringing off the hook!
So when it comes to “target marketing” there
are very few things that hit the mark better than a
Joint Venture.
Use Joint Ventures To Get More of the Right
Clients
Savvy business owners realize that people are
more likely to buy from those whom they trust.
And if you take a moment to think of some of
your best and most loyal clients you’ll likely see
that their buying habits are directly related to the
fact that they trust your company, and that it will
deliver stellar results.
Joint Ventures leverage the trust that’s already
been established between a business owner and
their clients, and allows that business owner
to introduce or recommend a company to their
customers and have it readily accepted.