MARKETING
By Mary Dixon
2. Local Contests: In our town, the local
newspaper holds a area wide “Best of”
contest that allows your customers to vote
for your business being best in your field.
They hold this every year and give Gold,
Silver and Bronze winners, along with a
large banner to put up in front of your shop.
This is another amazing marketing tool- not
only is your name already being spoken
about just by the nomination, but now your
customers are reminded of you, to vote, and
new customers have the chance to check
your WEBSITE out and see what services
you offer! Its a win-win for everyone!
3. Social Media: I know that we have
spoken about this over and over again,
but its never not true- have a social media
presence!!! Customers check these things
these days, and if your business has a page
that isn’t kept up with, or worse, doesn’t
have one at all, your customer is more than
likely going to walk away. Sure, you’ll
always have those clients that have used your
services since you have been open, but you
want MORE clients. Don’t limit yourself,
and don’t fall behind. Also, don’t forget to
“Like” other businesses close to you- they
have just as much potential to be new clients
as an ordinary customer!
4. Before and After Photos: THESE
ARE GOLD! If you encounter a horror
job and pull it off with amazing results,
DOCUMENT IT!!! The strongest testimony
is your own work. If you post what a job
looked like a disaster beforehand, and
a dream afterwards, well that is worth
any amount of marketing- best of all? Its
completely free. Use your smartphone to
document these things always.
There’s no exact way to market that works
the same for everyone- but these tips should
serve you well enough to see a spike in
business!! Happy Marketing!
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