attracting & maintaining Customers customer

Relationships that stick

BY ANDREA OBSTON , CLDA DIRECTOR OF PUBLIC RELATIONS

Jeff Thomas will tell you he ’ s in the people business . But it ’ s the numbers that tell the story .

• His company ’ s key accounts have been with them for an average of 14 years

• 50 % of this courier ’ s business comes from existing customers

• The profitability of that business is 38 % higher than work from new customers .

16 customized logistics & delivery Magazine I summer 2024