platforms allow you to plan and schedule your posts in advance , setting yourself up for success . Among those tools are Hootsuite , Sprout Social , Buffer , SocialPilot , Loomly and NapoleanCat . These tools let you focus on creating quality content , scheduling the posts and letting the software handle the posting . We highly recommend this strategy to maintain consistency without daily stress .
Google Business
It ’ s crucial to ensure your business is registered with Google to maximize your reach and impact . That means setting up a Google Business account and claiming your profile online . You must claim and verify ownership of your Google Business Profile before you can edit or change the listing information . Formerly known as Google My Business , Google Business is a free tool for businesses and organizations to manage their online presence across Google ’ s products and services , including Search and Maps . The only cost is if you invest in paid advertising to boost your visibility further .
Once you ’ ve claimed your profile , you can input all relevant information , including links to your social media profiles . You can add tags and categories to associate your business with specific keywords . When someone searches for your business , all this information , including links to your LinkedIn , Instagram , Facebook , and other social media accounts , will be displayed prominently on the Google search results page . You ’ ll also be able to see and respond to all Google reviews . [ See page 26 in this issue for more information about asking for and responding to reviews .]
What It Means for Your Business
Having a website , social media presence , and Google Business profile provides a comprehensive and robust online strategy for your business . Here ’ s what it does for your business .
• Increase visibility and reach
• Enhance credibility
• Improve customer engagement
• Provides valuable data and insight into customer behavior
• Showcase your products and services
• Competitive advantage , setting you apart from competitors who may not be as digitally savvy
• 24 / 7 availability , providing information and facilitating sales outside regular business hours .
• Coat-effective marketing .
To sum up , having a website , Google Business profile and social media presence provides a well-rounded and effective online strategy to enhance visibility , engage with customers , and drive business growth . CLDA
Andre McAlister is the Owner and Creative Director of DesignVibe , a boutique multimedia company that provides media and marketing solutions for small and large businesses . He currently provides services for CLDA , ECA , and the AirCargo Conference . Andre is also a member of the Professional Photographers of America , the Better Business Bureau ( BBB ), and various Chambers of Commerce in the Las Vegas area . For more information , email andre @ designvibe . com .
summer 2024 I customized logistics & delivery Magazine 15