TENDER
RESEARCH FOR
SALES STRATEGY
Industry: Health
CIVITTA team: Poland
IVITTA supported the
manufacturer of medical
devices in the process of
building and
implementing a new sales strategy.
To define the pricing policy, it was
fundamental to know the price
level of competitors and to analyze
the level of price changes
depending on criteria such as the
number of products ordered and
the duration of the contract.
Consultants from CIVITTA
conducted an analysis of the
adverts published in public
procurement databases and
prepared a list of tender tasks that
were important from the point of
view of the client's offer and which
became the basis for further work:
gathering data directly from
entities placing the orders,
classification and verification of
data and analysis and preparation
of recommendations in the field of
pricing and sales policies.
As a result, CIVITTA provided data
for up to 90% of tender tasks
defined on the basis of contracts,
which was an important basis for
making a strategic decision.
31