GROWING
THE NON-OIL
BUSINESS
Industry: Oil & gas, retail
CIVITTA team: Belarus, Ukraine, Russia
IVITTA has won the
tender to initiate a
transformation of the
non-oil business for one
of the largest public companies in
Belarus, dealing with oil refinery
and oil products retail. The client`s
non-oil business direction used to
be significantly underdeveloped
compared to its European
counterparts.
The project required a lot of
creativity, development of new
tools and techniques and multiple
field trips around the country. It
has been delivered in 3 intertwined
strategy streams: gas station
placement, grocery retail, and food
catering. Our consultants verified
conclusions against the benchmark
of the strategies within the market
leaders in the neighboring
countries and combined field study
to identify the best practices in the
catering and retail grocery formats
in the region.
CIVITTA consultants defined the
main issues in the current gas
stations placement and developed
a methodology of making a
decision on the new investments.
Furthermore, our team has come
up with a brand-new catering and
grocery retail formats strategy with
expected effect of 2.5-3 time
increase in catering, and grocery
sales share in the total revenue.
The positive feedback and client
satisfaction not only opened up
future projects but also helped
gradually open up a Belarusian
public consulting market.
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