POST-MERGER
SYNERGY
PLANNING
Industry: Wood manufacturing
CIVITTA team: Estonia, Finland, Latvia, Belarus
hermory and Ha Serv
merged in 2018 to become
the leading producer of
sauna wood and thermally
modified timber. The company
currently operates production
facilities in Estonia and Finland and
has sawmills in Estonia and
Belarus. CIVITTA had multiple
projects with Ha Serv and Thermory
and was selected in 2018 to support
the post-merger integration
synergy planning process.
CIVITTA team ran multiple inter-
views and workshops, divided
management into topical streams
to generate a list of synergy initia-
tives, which were aimed at maxi-
mizing the benefit from the merger
and rapid expansion for the next
3-5 years. Each initiative had a
responsible top manager from the
company assigned who jointly with
CIVITTA team was responsible for
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the development of a detailed
implementation plan (roadmap),
KPI card and defending of the
initiatives on the board meet-
ings.
After a detailed synergy strategy
was developed and accepted by
the top management team,
CIVITTA helped the client to set
up a PMO process for monitoring
the implementation of initia-
tives. As a result, the synergy
plan recommended by CIVITTA
was approved on the board
meeting and is currently being
implemented and adjusted
following the PMO process.