Research and Data Drive Entertainment Choices
MIDFLORIDA Event Center
2023 Concerts
Scotty McCreery with Special Guest Callista Clark
Everclear with Special Guest David Cook
Sister Hazel & Soul Asylum with Special Guest Kevn Kinney
Ambassadors of Swing
Forever Motown
Scotty McCreery
A large new digital sign on U . S . 1 highlights the latest entertainment acts coming to the MIDFLORIDA Event Center . People might not realize how much research went into bringing entertainment options to the City of Port St . Lucie .
Every year , the City seeks input from residents through the annual survey and Citizen Summit to determine what kinds of concerts or entertainment they would like to see at the Event Center . Utilizing that information allows Event Center staff to look for acts that will resonate with local audiences .
Industry data also is used to provide insights into the box office data from shows performed over the past two decades for more than 319,000 artists . The data helps predict potential ticket sales and which artists might be worth bringing to the venue . That information gets blended with other data such as past ticket sales , social media statistics and any other insights that can indicate whether an event could result in strong attendance .
Data gathering doesn ’ t stop once the events are over . Event Center staff collect survey information that allows them to improve customer service for clients and guests – all with a goal of providing the best possible experience for visitors .
130,494
400
The number of visitors at the MIDFLORIDA Event Center in FY 2022 / 23
Event days in FY 2022 / 23
Everclear
Sister Hazel
34 | 2023 City Manager ’ s Annual Report