CIS 446 Week 4 Assignment 2 CRM and Social Media CIS 446 Week 4 Assignment 2 CRM and Social Media | Page 2

Develop an ERP solution that can fully utilize the power of social media.
Create a system diagram to show the interaction among SAP CRM, social media, and other key
marketing related applications such as SAS through the use of graphical tools in Microsoft Word
or Visio, or an open source alternative such as Dia. Note: The graphically depicted solution is
not included in the required page length.
Describe the key processes in the ERP CRM module such as input and output. Choose at least
three (3) different social media channels that can be used for the marketing campaign and
explain why.
Suggest a method to measure the effectiveness of the company’s new campaign strategy and
determine how to refine the technology components of the marketing campaign in the future.
Explain the organizational and technical support to enable success in the initiative of using
social media to enhance the marketing campaign.
Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites
do not qualify as quality resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; citations and references must follow APA or school-specific format. Check with your
professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are not included in
the required assignment page length.
Include charts or diagrams created in Visio or Dia. The completed diagrams / charts must be
imported into the Word document before the paper is submitted.
The specific course learning outcomes associated with this assignment are: