CIS 446 Week 4 Assignment 2 CRM and Social Media CIS 446 Week 4 Assignment 2 CRM and Social Media

CIS 446 Week 4 Assignment 2 CRM and Social Media
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CIS 446 Week 4 Assignment 2: CRM and Social Media
Assignment 2: CRM and Social Media
Due Week 4 and worth 100 points
As CIO of a large restaurant chain (e.g., Applebee’s) you have been commissioned by your chief
marketing officer to implement a new marketing campaign. You realize that social media, such
as Facebook, is playing an important role in your marketing campaign strategies. Your company
has already implemented the SAP CRM module and is also using SAS to perform data analysis.
You want to leverage the data from social media to enhance your marketing campaign.
Write a three to four (3-4) page paper in which you: