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perform data analysis. You want to leverage the data from social
media to enhance your marketing campaign.
Write a three to four (3-4) page paper in which you:
Develop an ERP solution that can fully utilize the power of
social media.
Create a system diagram to show the interaction among SAP
CRM, social media, and other key marketing related
applications such as SAS through the use of graphical tools in
Microsoft Word or Visio, or an open source alternative such as
Dia. Note: The graphically depicted solution is not included in
the required page length.
Describe the key processes in the ERP CRM module such as
input and output. Choose at least three (3) different social media
channels that can be used for the marketing campaign and
explain why.
Suggest a method to measure the effectiveness of the company’s
new campaign strategy and determine how to refine the
technology components of the marketing campaign in the future.
Explain the organizational and technical support to enable
success in the initiative of using social media to enhance the
marketing campaign.