CIS 446 Course Great Wisdom / tutorialrank.com CIS 446 Course Great Wisdom / tutorialrank.com | страница 3

Compare and contrast organizational, master, and transactional
data in an ERP context.

Use technology and information resources to research issues in
ERP.

Write clearly and concisely about ERP topics using proper
writing mechanics and technical style conventions.
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CIS 446 Week 4 Assignment 2 CRM and Social Media
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CIS 446 Week 4 Assignment 2: CRM and Social Media
Assignment 2: CRM and Social Media

Due Week 4 and worth 100 points
As CIO of a large restaurant chain (e.g., Applebee’s) you have
been commissioned by your chief marketing officer to
implement a new marketing campaign. You realize that social
media, such as Facebook, is playing an important role in your
marketing campaign strategies. Your company has already
implemented the SAP CRM module and is also using SAS to