Marketing Timeline
• Street teams attended pre-promotion events from June 2022 through February 2023
• Public relations September 26 , 2022 through February 25 , 2023
• Local press event to kick off the tournament on September 26 , 2023
• Paid advertising ran from November 1 , 2022 through February 25 , 2023
• Visit Baltimore organic social media ran from January 2023 through February 2023
• Visit Baltimore awareness ads in CIAA markets January 2023
• Local welcome signage was present in the downtown footprint from November 2022 through February 2023
• High-impact signage went live from January 2023 through February 2023
Overall Paid Advertising Metrics
• More than 54.9 million impressions across all media
• Radio delivered more than 8.4 million impressions
• Facebook delivered more than 9.5 million impressions and 82,200 clicks
• Instagram delivered more than 1.2 million impressions and 2,743 clicks
• Google Search delivered more than 182,000 impressions and a 25.3 % CTR
• Baltimore . org / CIAA received more than 97,700 pageviews ( 82,180 unique ) with an average time on the page of 3 minutes
Promoting Baltimore Peer-to-Peer
The positive stories of students and fans attending the 2022 tournament in Baltimore were the basis for an engaging video to promote the tournament to those thinking about attending in 2023 . This travel sentiment video sharing peer-to-peer experiences of the CIAA ’ s first year in Baltimore was distributed to all of the CIAA schools and our local community . This video provided peace-of-mind and grassroots support to the marketing efforts leading up to this year ’ s tournament . The video can be viewed here . Organic Social Media • Visit Baltimore reached more than 67,950 Instagram accounts through organic posting 10