The Baltimore Banner
• Digital ROS ads on TheBaltimoreBanner . com
• Dedicated email to more than 44,000 subscribers
The Shade Room
• Story posted to The Shade Room Instagram account with more than 28 million followers
• Delivered high impressions for the spend and we hope to expand within national outlets like this next year
Meta
• This year we ran a combination of posts , stories and reels
• Rotating creative promoting ticket sales , hotel bookings and Baltimore as an amazing destination
• Delivered 85,015 clicks
• Facebook provided the greatest awareness with more than 9.5 million impressions
• Instagram drove a more efficient CPM at $ 2.55
Google Search
• This year we ran rotating creative promoting ticket sales , hotel bookings and Baltimore as a destination
• Delivered 45,979 clicks
• 25.3 % click-through rate
YouTube
• Ran pre-roll video ads
• Delivered high impressions at 2.5 million
iHeartRadio
• Ran : 30 spots in New York City metro area , including syndicated morning radio show “ Breakfast Club ” and live reads by DJ Envy
• More than 1.2 million impressions
Mobile LED truck
• The bright , eye-catching truck drove its route during the three busiest days of the tournament for 8 hours each day .
• It traveled throughout the tournament footprint and also out into the surrounding areas of North Avenue , Johns Hopkins Hospital , Coppin State University and Morgan State University
“ It means so much to have a chance to show off Baltimore , to show off Maryland and to show the CIAA that this is a great long-term home .” Wes Moore , Governor of Maryland
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