Browse over 40 Market Data Tables and 60 Figures spread through 300 Pages and in-depth TOC
on "Enterprise A2P SMS Market, by Application (pushed content services, customer relationship
management services, promotional campaigns, and interactive services), by Organization Size
(Small and Medium Enterprises and Large Enterprises), by End Users (education, utilities,
banking, finance, service and insurance, government, healthcare, advertising, retail & e-
commerce, transport), and by Geography – Global Forecast to 2025"
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Key Takeaways of the enterprise A2P SMS Market:
The global enterprise A2P SMS market is estimated to exhibit a CAGR of 6.1% over the forecast
period. In 2016, this market generated revenue of US$ 59.9 billion and is projected to reach US$
108.2 billion by 2025
Among application, the customer relationship management service segment held a dominant
position in 2016 and is projected to retain its dominance throughout the forecast period. Owing
to high focus on customer engagement and adoption of digitalization by various business
organization, the segment is expected to gain significant traction.
Among end users, the banking, financial services, and insurance segment held a dominant
position in 2016 and is projected to retain its dominance throughout the forecast period.
Moreover, retail and e-commerce industry is projected to exhibit the highest CAGR over the
forecast period.
Among organization size, the large enterprise segment held a dominant position in 2016 and is
projected to retain its dominance throughout the forecast period. Increasing adoption of
digitalization in various companies of different verticals, have fueled growth of the enterprise
A2P SMS market.
Among geography, Asia Pacific enterprise A2P SMS market held a dominant position in 2016
and is projected to retain its dominance throughout the forecast period. In 2016, this market in
Asia Pacific generated revenue of US$ 28.2 billion with 44.2% market share. India, China, and
Japan are some of the major countries that drive rapid growth of this market in Asia Pacific.