China Policy Journal Volume 1, Number 1, Fall 2018 | Page 117

China Policy Journal conventional monitoring and enforcement of environmental laws, regulations, and standards (Foulon, Lanoie, and Laplante 2002), and because PRD programs have lower regulatory costs (Dasgupta, Wang, and Wheeler 2006). The literature on the effectiveness of PRD programs is very limited and falls into two groups. The first group compares the environmental performance ratings of firms before and after a program is implemented and ascribes any ratings improvements to the program (Afsah, Laplante, and Wheeler 1997). However, this approach may be confounded by time-varying factors such as technology improvements. The second group compares polluting emissions from rated and unrated firms and credit performance improvements by rated firms to the program. However, this approach may be confounded by selection bias (e.g., firms with better environmental performance may be more likely to be rated). It is rare to have pollution data for both rated and unrated firms before and after implementation of a PRD program. Garcia, Sterner, and Afsah (2007) and Garcia, Afsah, and Sterner (2009) assessed the effectiveness of Indonesia’s PROPER using measured pollution from rated and unrated firms, both ex ante and ex post. Their 2007 study suggested that PROPER reduced emissions intensity, with a particularly rapid and strong impact on firms that had poor initial compliance records. Their 2009 study found a strong reactive response during the first six months of disclosure, followed by a more moderate, but still significant, longer-run response as management adjusts to the new regime. This study extends PRD assessment to China, using panel data on pollution from rated and unrated firms, before and after implementation of the Green Watch program in Jiangsu province. It offers the following two main contributions to the literature. First, we exploit the panel structure of the data to control for confounding factors such as time-variant technology improvement and selection bias between rated and unrated firms. Second, we go beyond a single measure of environmental performance by considering the impact of ratings disclosure on several measures, including emissions intensity and effluent concentrations for a variety of air and water pollutants. The remainder of the paper is organized as follows. Section 2 reviews the relevant literature, focusing on the role of PRD programs in developing countries. Section 3 describes China’s Green Watch program, while Section 4 describes the survey instruments and provides descriptive statistics for major variables. Section 5 presents the estimation model and results, and Section 6 summarizes and concludes the paper. 2. Previous Research The literature on pollution control policies consists of extensive work on command-and-control, and market-based and information-based instruments (Dasgupta, Wang, and Wheeler 2006; Keohane and Olmstead 2016). Command-and-con- 114