JUNE 2017
chestfoundation.org
In 2017, we’ve continued to advance our DISEASE AWARENESS EFFORTS in lung cancer, sarcoidosis, asthma,
and COPD, expanding beyond “awareness months”to offer longer, more sustainable campaigns.
EXPANDING DISEASE AWARENESS CAMPAIGNS
LUNG CANCER ASTHMA
Our lung cancer disease awareness campaign launched
mid-May and goes through World Lung Cancer Day on
August 1, 2017. The CHEST foundation is partnering with
the Bonnie J. Addarrio Lung Cancer Foundation and
LUNGevity to produce: We launched our
asthma campaign at
“The Air We Breathe”
Summit with The
Atlantic. To read more
about the event that focused on the quality of our air and the
implications on our health, visit us at chestfoundation.org/
summit. We continue to partner with the Allergy & Asthma
NetWork to create and distribute campaign materials and
messaging, which focus on severe and difficult-to-control
asthma. New components to the campaign include:
n Biopsy-specific infographics
n An animated biopsy video
to show the importance
of collecting core tissue to
create targeted therapies
n Social media shareable
postcards n Severity assessment tool
n An updated lung cancer
guide and infographic n Patient testimonial videos
n Shared decision making tool
n New lung cancer landing
page and website
We also are excited to participate in a Lung Cancer Living Room
discussion with the Bonnie J. Addario Lung Cancer Foundation.
This presentation will bring lung cancer specialists, physicians,
patients, and the public together to discuss lung cancer in
a relaxed and comfortable setting. Attendees will have the
opportunity to ask questions, share their stories, and discuss
issues surrounding lung cancer. The event will also be live-
streamed and archived on the Bonnie J. Addario Lung Cancer
Foundation’s website.
Thank You
Our campaign also includes
an 8-minute segment on the
Access Health program, which
aired twice in May on Lifetime
NetWork, with an additional
200+ airings via syndication throughout 100 US markets.
SARCOIDOSIS
For the third consecutive year, we’ve partnered with the
Foundation for Sarcoidosis Research to spread awareness. We
also partnered with the American Osteopathic Association, the
COPD Foundation, and The Society of Thoracic Surgeons to cre-
ate and disseminate campaign materials. On CHEST platforms,
our campaign reached more than 20,000 people, and our social
media posts reached well over 500,000 clinicians and patients.
Thank you to all our generous donors for making these
programs and campaigns possible. Your support is directly
impacting patient care.