Chemical industry reports Digital Signage Market Report to 2020 | Page 2
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The market finds applications in banking, healthcare, education, retail, and
transportation. Companies utilize point-of-sales (POS), point of transit (POT), point of
purchase, and infotainment to entice consumers. Retail had more than 40% share in
2013 and would dominate the digital signage market over the next six years.
The sector of healthcare has utilized digital signage to provide registration information
on cell phones, tips on better health, and guidance to visitors. Geographies wise, North
America captured more than 35% of the total demand in 2013. It will face increased
demand from various sectors owing to advanced infrastructure and technology.
Asia Pacific has the highest potential on account of decreasing prices of LCDs and
favorable regional conditions. The worldwide digital signage market includes major
players in Nippon Telegraph and Telephone (NTT) Corporation, Microsoft Corporation,
Cisco Systems Inc., and LG Electronics. It is expanding swiftly due to product
developments and technological advancements by its players.
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