Chemical industry reports Digital Signage Market Report to 2020
Hexa Research
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Digital Signage Market Share, Size, Analysis, Growth, Trends
and Forecasts, 2012 to 2020 | Hexa Research
Traditional advertisement has taken a back seat to make way for novel technologies
like interactive ads on mobile phones, websites, and digital billboards. Digital signage
systems encompass digital devices that can display information or content.
The digital signage market is predicted to reach revenues worth USD 20.1 billion by
2020, as per a report by Hexa Research. It was worth around USD 13.3 billion in 2013.
The market will display 6.1% CAGR from 2014 to 2020. Factors like improved user
experience, decreasing prices of display panels, and cost-effective promotion should
positively impact the market.
The digital signage market is divided on the basis of technologies, applications, and
geographies. Technologies like LCD, LED, and front projection are expected to propel
the market. LCD had lion’s share in 2013, and accounted for more than 50% of the
global revenues that year. LED will be adopted in the near future for saving energy.
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