4
March
Date 2014
Emporia Area Chamber of Commerce and Convention & Visitors Bureau
From the President
In 2007 the American Chamber of Commerce Executives (ACCE) commissioned
a study of how consumers felt about business that were active members of their local
chambers. The Shapiro Study, as it came to be known, revealed good news about
the perceptions of chamber membership.
In late 2012 they went back to reaffirm the data, as well as do a post-recession
check-up. So what did the new results show? Not only did the new study re-affirm
the findings from 2007, but it even exceeded the earlier findings in most categories!
This is just another reason that your membership and more importantly your
involvement in our organization is important to your business success!
Jeanine McKenna
President & CEO
2012 Schapiro Study
Chamber Membership is Effective Business Strategy
A national survey* of 2,000 adults reveals that being active in a local chamber
of commerce is an effective business strategy because two-thirds of consumers
believe that such companies use good business practices, are reputable, care about
their customers, and are involved in the community. If a company shows that it is
highly involved in its local chamber (e.g., is a chamber board member), consumers
are 10% more likely to think that its products stack up better against its competition.
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