CGD 218 All Assignments CGD 218 All Assignments | Page 7

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Typography in Business
Oftentimes, we can’t avoid using words to communicate messages. And sometimes, we’re even
limited with the visuals we can include. So, how can we make our messages as clear and
aesthetically pleasing as possible? Incorporating typography can assist us in this… especially in
the business setting. Take a look at the following documents and examine how strategic use of
typography and white space has affected the second document.
CGD 218 Week 2 DQ 2 Bauhaus Manifesto
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Bauhaus Manifesto
Your textbook describes design in light of the Bauhaus manifesto.
According to the Bauhaus Design History (http://designhistory.org/Bauhaus3.html), what was
so new about the Bauhaus modern art school “was its attempt to integrate the artist and the
craftsman, to bridge the gap between art and industry.” It goes on to explain that “mass
production was the god, and the machine aesthetic demanded reduction to essentials, an
excision of the sentimental choices and visual distractions that cluttered human lives.”
Keeping this in mind, explain the concept of design in your own words. Compare and contrast it
with art, and explain how “cluttering” a design with unnecessary elements can have a
potentially negative impact on the message it bears. Finally, depending on the first letter of