CGD 218 All Assignments CGD 218 All Assignments | Page 16

Word document or PDF version of the brochure, containing appropriate visuals; typography;
effective design, composition, and color scheme; as well as with relevant information on the
event.
Throughout each of the five weeks of this course, you will decide on a message to
communicate, determine the most effective platform or medium for that message, and select
the most appropriate visuals to suppo rt the message. Note that each visual should be
referenced.
Then, in week 5, you will finalize your communication piece and submit it along with a 3- to 5-
page paper explaining the rationale behind your communication decisions.
CGD 218 Week 5 DQ 1 Social Media
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Social Media
Social media can have a significant impact on a company’s success (both positive and negative).
What are the pros of social media, and how do you think they can be harnessed to promote
effective communication? What are the cons, and how do you think they can be avoided, to
prevent a communication disaster? Identify one example that illustrates effective use of social
media, and one example that illustrates ineffective use of social media.
Guided Response: Respond to at least two of your peers. How does their analysis compare to
yours? Do you agree that the examples they identified appropriate represent the effective and
ineffective uses of social media? Explain.