CentrAL INC! | Central Alabama Business Journal Nov/Dec 2023 | Page 59

SEO VS . SEM
TO THE POINT :

SEO VS . SEM

If you ’ re seeking immediate results and have a budget for paid advertising , SEM may be the right choice . If you ’ re looking for long-term growth and are willing to invest in content and optimization , SEO is the way to go .
LONG-LASTING SUCCESS
CONTENT-FOCUSED
ORGANIC
DRIVES TRAFFIC
FAST RESULTS
COMPETITIVE ADVANTAGE
SALES-FOCUSED
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