BUILD TRUST AND CREDIBILITY WITH YELP
Yelp is another important local directory, especially for industries like restaurants, hospitality and home services. While Google is often the first stop, Yelp listings frequently appear towards the top in Google search results. Yelp lets customers leave reviews and share experiences, which can influence your reputation. Positive reviews can help attract new clients while addressing negative feedback builds credibility. Apple Maps pulls reviews and photos from Yelp, so it’ s important to respond to reviews and upload new photos regularly.
YOUR NEXT STEPS:
• Encourage satisfied customers to leave reviews.
• Respond professionally to both positive and negative reviews.
• Update your business details and photos regularly.
REACH APPLE USERS WITH APPLE MAPS
Apple Maps is often overlooked, but with millions of iPhone and iPad users, it’ s a powerful tool for connecting with local customers. When people search for businesses nearby using Siri or the Maps app, your business needs to be listed correctly to show up in their results.
Although customers can’ t leave reviews directly on Apple Maps, the platform pulls reviews and photos from Yelp. You can update your business name, address, phone number, hours and upload new photos to keep your listing accurate and engaging.
YOUR NEXT STEPS:
• Claim your business on Apple Maps through Apple’ s Business Connect.
• Verify your address, phone number and hours are accurate.
• Add high-quality photos to help your listing stand out.
ANNA LYNN GRANT Digital Media Specialist
Digital marketing doesn’ t have to be overwhelming.
At exploreMedia, we simplify the process with tailored strategies and actionable insights.
WHY THESE PLATFORMS MATTER
Google Business Profile, Yelp and Apple Maps each play a major role in helping customers find and trust your business. Together, they create a strong local presence across multiple search platforms. By listing and maintaining your business on these directories, you ensure that customers can easily find you— whether they’ re searching on Google, browsing Yelp reviews or using Apple Maps for directions.
Ready to level up your marketing? Contact exploreMedia today to start outpacing your competitors and driving measurable results.
Taking time to optimize these listings boosts your visibility, builds credibility and attracts more local customers. If you haven’ t updated your profiles in a while, now is the perfect time to do it!
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