marketing matters
WHY LOCAL LISTINGS MATTER FOR YOUR BUSINESS
The Power of Google Business Profile, Yelp and Apple Maps
Your customers are searching for businesses like yours— will they be able to find you?
Local search visibility is essential for businesses looking to attract nearby customers. When potential clients search for services, platforms like Google Business Profile, Yelp and Apple Maps are often their first stop. While websites and paid ads play a role in marketing, ensuring your business appears in these local listings enhances discoverability, builds trust and increases foot traffic. A well-optimized presence on these platforms can make the difference between being found or overlooked.
INCREASE YOUR LOCAL REACH WITH GOOGLE BUSINESS PROFILE
Google Business Profile( GBP) is one of the most effective ways to get your business in front of local customers. When someone searches for a service nearby, your GBP is likely to be one of the first results they see. A complete and optimized GBP increases your chances of appearing in relevant search results on Google Search and Google Maps.
GBP allows you to manage key business details such as your name, address, phone number, hours and website. You can also post updates, respond to reviews and answer customer questions. Google ranks your business based on this information, so the more accurate your profile, the better your chances of being found.
MEDIA TO ADD TO YOUR PROFILE
A cover photo to show off your business personality( JPG or PNG)
A logo to use as your profile photo( 250 x 250 pixels)
An exterior photo of your business to help people recognize and find your business( under 5MB)
Photos of your most popular products or services( 720 x 720 pixels at least)
A highlight video is also a great idea( 720p and under 100MB)
YOUR NEXT STEPS:
• Keep your business information up to date.
• Upload high-quality images and share updates regularly.
• Respond to all reviews to show you value feedback.
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The more accurate your profile, the better your chance of being found.
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50 CentrAL Inc!