CentrAL INC! | Central Alabama Business Journal Mar/Apr 2024 March/April 2024 | Page 48

Sunday , March 24 3 p . m . Woltosz Theatre

Personal Matters :

Best Bit of Biz Advice : “ Build relationships and work with good business ethics and morals . Most industries are small and word travels fast . If you work hard and are honest , people will trust you .”
Must-Have Work Tool : Our CRM System . We have to have a system to keep everything and everyone straight .
Out of Office :
We have a place at Lake Martin , and that is our happy place . We head to the lake any chance we get .

123 Andrés

Sunday , March 24 3 p . m . Woltosz Theatre

Presented as part of our 2023 – 24 Family Series
Can you share a memorable experience from working with mainstream leading brands ? These were fun to work with
and we certainly opened up our field of expertise through these experiences . Visiting the headquarters of these major brands ( LEGO , Nintendo , Nestlé , etc .) regularly and getting to know the teams opens other doors as well . The most memorable was brokering a partnership between NBC Universal and Garmin culminating in a three-year partnership with Garmin becoming the “ Official Fitness Tracker ” of The Biggest Loser TV show . Davy was able to attend a live taping of a season finale with executives in LA and that is something that not a lot of people get to experience .
How do you see partnerships as a powerful tool for brands ?
Collaboration between brands can always be rewarding when they are managed well . If a partnership is mutually beneficial between two companies with solid followings , both can benefit from the other ’ s strength .
View our complete 2023 – 24 season lineup online .
What do you look for in new clients or business deals ?
We always try to recognize a need in a client first . There are so many companies with needs that don ’ t really know what their needs are , they just know they need help . Some companies may just need a little advice or consulting , others may need help with actual services . We are always on the lookout for companies in need .
48 CentrAL Inc !