CELGENE SUPERHEROS TAKE ON MALAYSIA 1 | Page 8

EXCLUSIVE

WITH OUR POWERS COMBINED, WE HAVE OUR HOT HANDS

ON A PRIVATE, CONFIDENTIAL & EXCLUSIVE LETTER .....

SENT FROM MULTIPLE MYELOMA SUPERHERO PHOENIX,

TO THE ONE AND ONLY, EVER SO POWERFUL IRON MAN......

YOU READ IT HERE FIRST...

INSIDE DETAILS FROM THEIR RECENT

SALES MEETING IN KUALA LUMPUR.........

August 2013

Dear Iron Man,

On behalf of the MM Superhero Team, I would like to thank you again for your gracious invitation to present at the MDS Sales Conference in Kuala Lumpar recently. We truly appreciated the few minutes you were able to spare in between outfit changes, to raise awareness about obscure products like Revlimid & Thalomid.

Just in case anyone from the sales team stepped out

of the room briefly and missed the whole presentation,

we would be honoured if you could disseminate this summary of the Revlimid presentation to the sales team:

Achievements so far

-Revlimid sales exceeding YTD targets

-Revlimid patient starts exceeding YTD targets

-National DoT of 11.9 months

-Revlimid Short Runners at 20% in Q2

Key Selling Messages

-Optimise TTP & OS – Revlimid 1st choice at 1st relapse

-Maximise the number of responders

88% of responses occur by cycle 5 of Revlimid

(median time to 1st response = 1.9 months)

-Maximise quality of response – continue Revlimid until progression

-Minimise time in hospital – oral Revlimid helps patients spend more time at home