ANNUAL REPORT 2021
Enrollment Management Services Rises to the Challenge During Pandemic Restrictions
As a result of the COVID-19 global pandemic , the Office of Enrollment faced a raft of challenges with CDC guidelines restricting in-person activities . This limitation impacted the department ’ s ability to utilize some of the typical tools of the trade , including campus tours , information sessions , open houses , and recruitment events on campus and in the field .
The Office of Enrollment responded swiftly by nimbly converting all outreach efforts to virtual platforms . All “ Discover CDU ” open house events and information sessions were hosted online via Zoom and the campus visits and tours were converted to online advising sessions .
In the efforts to engage with the Latinx population , Enrollment Management Services ( EMS ) also translated the Discover CDU flyers to Spanish and hosted information sessions specifically for Spanish speaking participants . Over the course of the year , the Office of Enrollment advised nearly 900 prospective students and attended nearly 200 virtual outreach events .
EMS also got to work on a CDU Campus Virtual Tour that , once implemented , would include introductory videos from our President and Provost as well as from the university Deans . Our own students provided scripted content for 20 stops across campus and all content is being integrated into a digital map to live on the CDU website , where prospective students will be able to connect with the campus anywhere in the world .
CDU Total Enrollment Up for 2020-2021
CDU experienced a modest growth in enrollment during the 2020-21 fiscal year . The gains are largely attributable to a modernization of the recruitment and enrollment processes , which included the implementation of new systems , such as the adoption of Salesforce Marketing Cloud in October 2020 , and the upgrading of other lead generating platforms . Enrollment also benefited from participation in a slew of virtual outreach events ( see story above ). The upgraded efforts resulted in a modest increase for the overall student population , with student headcount increasing 43 students over the prior year ( 21 %).
Enrollment also benefited from the launching of two new programs within the School of Nursing . The addition of a Bachelor of Science in Nursing Pre-licensure program and the announcement of a Doctorate of Nursing Practice degree helped generate interest , applications , and enrollment at CDU while pushing the University even further out on the forefront of nursing education and career development .
CHARLES R . DREW UNIVERSITY OF MEDICINE AND SCIENCE 9