A Study on WeSupport, a WeChat-based Learning Platform
3) WeSupport eLearning Platform
Technology and online tools have the potential to reach a wide readership consisting of young migrant workers and parents. They can also help people access knowledge more easily and support them in building up skills to integrate into city life and perform better at work. With WeChat connecting hundreds of millions of people in China, CCR CSR realized the practicality of using WeChat as an important tool to promote knowledge sharing.
In June 2015, CCR CSR developed a WeChatbased eLearning platform, WeSupport, that provides workers with 24 / 7 access to online
learning materials through a WeChat public
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account. The aim of the platform is to inspire and motivate workers to develop their personal and professional skills necessary to reach their full potential, while also helping factories address common issues such as high staff turnover, conflict and low worker morale. With different content formats such as photos with text, video clips, animation, comic strips and interactive quizzes, the platform targets young workers, parent workers and line managers.
New content is sent to WeSupport public account followers on a weekly basis through push notifications, with close to 150 individual lessons, quizzes, videos and tips articles posted to date. What’ s more, content from previous weekly push notifications can be accessed and viewed via an easy-to-navigate menu that links directly to the actual WeSupport eLearning platform, where all the content is conveniently sorted by target group( i. e. parent workers, line managers and young workers) and format( lesson, video, quiz, weekly tips).
In addition to CCR CSR’ s WeChat-based WeSupport platform that’ s accessible to all users who scan the QR code and follow the account, a customized factory eLearning platform is also available. This factory-based platform allows factories to upload their own content and tailor it to their workers’ needs. It also allows factories to track the learning progress of their workers, make factory announcements and receive suggestions or grievances from their workers in a private and secure way.
WeChat push notification WeSupport platform
WeSupport platform home page link
Young worker section
Tip articles
Working parents section
Lessons for young workers, working parents and line managers
Line manager section
6. http:// ccrcsr. com / content / wechat-platform
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