BACKGROUND
BACKGROUND
I. INTRODUCTION
1) Internet, Mobile and WeChat in China
By June 2016, the number of internet users in China reached 710 million people, accounting for 51.7 % of the country’ s population.
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Young people aged 25 and under consisted of 41.7 % of all Internet users. Meanwhile, Internet coverage among the youth( 25 and under) reached 85.3 %. About 90 % of all Internet users including youth rely on mobile phones to surf the net. 2
Although only 10.6 % of mobile phone Internet users in China utilize it for eLearning, the absolute number is still large – 70 million people, and with this number increasing rapidly, it is bound to cover millions more in the near future. 59.3 % of all online learning courses taken by users are done so via mobile phones 3, giving mobile based learning a great potential to become an effective educational tool.
WeChat(‘ Weixin’ in Chinese) is a crossplatform instant messaging service developed by Tencent in China, which was first released in January 2011. By June
2016, the number of active WeChat users
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swelled to 805.7 million. According to Tencent Penguin Intelligence, close to 40 % of WeChat users view content posted on the WeChat public accounts on a daily basis.
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2) The Center for Child Rights & Corporate Social Responsibility( CCR CSR)
The Center for Child Rights and Corporate Social Responsibility( CCR CSR) in China has been a pioneer in advising businesses on child rights since 2009. The consultancy’ s services and expertise help businesses embrace sustainability strategies, programs and projects that permanently improve the lives of children, young workers and working migrant parents.
CCR CSR works with companies to assess their impact on children and to ensure they respect and promote the rights of children within all of their business operations, in particular within their Asian supply chains. To date, CCR CSR has developed a wealth of tools, training packages, eLearning content and projects, has conducted ground-breaking research, surveys and policy review work, and has founded a virtual and Hong Kong-based Youth Development Working Group consisting of major international brands who meet on a quarterly basis to discuss and find solutions to child rights related issues within their supply chains.
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1. CNNIC( July 2016) Statistical Report on Internet Development in China http:// www. cnnic. net. cn / hlwfzyj / hlwxzbg / hlwtjbg / 201608 / P020160803367337470363. pdf
2. CNNIC( August 2016) Internet Behavior of the Youth In China 2015
3. http:// www. cnnic. net. cn / hlwfzyj / hlwxzbg / qsnbg / 201608 / P020160812393489128332. pdf
4. CNNIC( July 2016) Statistical Report on Internet Development in China http:// www. cnnic. net. cn / hlwfzyj / hlwxzbg / hlwtjbg / 201608 / P020160803367337470363. pdf
5. Tencent( 2016) 2016 Interim Report http:// www. tencent. com / zh-cn / content / ir / rp / 2016 / attachments / 201601. pdf