CCR CSR WeChat Study | Page 28

More than 80 % of the parents claimed they would most likely continue following the parenting related content on CCR CSR’ s WeSupport platform. Parents with young children under six are more likely to keep following the WeSupport platform, and so are older workers.
In terms of the content users would like to see on the WeSupport platform in the future, 56 % of the users expressed interest in reading content related to parenting. Among the topics they would like to see more of in the future are: 1) communication and relationship( 15 %), 2) health & safety( 14 %) and 3) other parenting skills( 9 %).
Chart 22: Will you continue following the parenting related content?
I’ m not sure
No
2.1 %
0.7 %
Maybe 15.9 %
Yes, most likely 81.4 %
2) Young Workers
Many of today’ s young workers are secondgeneration migrant workers who grew up without one or both of their parents. They lack many social skills to integrate well into society, especially communications skills, and often get into fights with their coworkers and line managers. Therefore, it is not surprising that communication is the favorite topic of young workers( Chart 23). Out of all the young worker lessons, around 2 / 3( 61 %) of rural migrants found the lessons related to communication to be their favorite topic. In contrast, 58 % of nonrural migrants chose communication as their favorite topic, so this disparity provides some interesting food for thought.
The younger the workers are, the more helpful they found the young worker lessons to be.
Chart 23: Favorite topics for young workers
Topic How to communicate better
58.0 %
How to handle conflicts‘ I Made It’ stories
How to have a more positive attitude 38.0 %
46.8 % 44.0 %
24
How to handle stress
37.0 % 0 % 10 % 20 % 30 % 40 % 50 % 60 %