c. Holiday Special Edition
Many of the migrant parents only have the opportunity to return home once a year for the Chinese New Year to reunite with their families. For millions of left-behind children, this short period is their best chance to bond with their parents. In order to help migrant parents better prepare for the long-awaited reunion with their children, CCR CSR’ s WeSupport platform published a series of tips articles in the run-up and during the Chinese New Year. About half of the users found all three topics of the Special Edition most useful( Chart 21).
Chart 21: Most useful contents on Holiday Special Edition
60 % 50 %
40 % 30 %
20 %
10 %
0
52.7 % 52.1 %
How to prepare to see your children
Gift guide
47.4 %
Tips on activities and games
1.8 %
None of the above
The Story of Ye Guofeng
Ye Guofeng is 41 years old. He came to Guangdong from Sichuan when he was 16 and has been a factory worker ever since. He has two sons who are 21 and 11 years old.“ I had a very difficult time with my oldest when he reached puberty, so I want to be well prepared and help my younger son go through this special period in his life with ease,“ he says.“ This New Year when I went back home, I used some tips from WeSupport … I made holiday plans with my sons, and took them to see the lantern show instead of the routine visit to relatives’ families …” He says he also talked to his youngest son about his New Year’ s gift and got him a remote controlled toy car instead of only giving him money as usual.
Even though 52 % of the parents found the gift guide very useful, only 34 % of parents who are not living with their children indicated that when they went back home last time, they chose gifts suitable to their child’ s age according to the suggestions on CCR CSR’ s WeSupport platform. 39 % of parents said they did activities or played games together with their children recently or the last time they met as recommended by WeSupport. Ye Guofeng is among those parents who are making an effort to connect with their children better using the tips recommended by WeSupport:
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