PURPOSE OF THE STUDY
METHODOLOGY
A Study on WeSupport, a WeChat-based Learning Platform
PURPOSE OF THE STUDY
The ultimate goal of this study was to understand the initial impact of CCR CSR’ s WeSupport eLearning platform and to assess the degree to which this WeChat-based learning platform responds to the needs of China’ s migrant workers. In order to attain this goal, we aimed to 1) understand the characteristics, online habits and interests of WeSupport users, especially rural migrant workers; 2) measure the effectiveness of WeChat in helping migrant workers integrate into society; and 3) evaluate the initial impact of the WeSupport platform on workers’ life and work.
The first objective of the research was to capture the progress of the WeSupport platform against the following indicators:
• Improved remote parenting skills of migrant workers
• Improved knowledge of new / future parents about early childhood development( ECD)
• Improved life skills of young / juvenile workers including communication, problem solving and decision-making
• Improved skills of line managers in dealing with young migrant workers
METHODOLOGY
1) Research Design
CCR CSR implemented both quantitative and qualitative research in order to evaluate the progress towards the above-mentioned indicators. CCR CSR conducted an online survey with the subscribers of the WeSupport public account on WeChat. In order to obtain more in-depth information that was not captured through the survey, CCR CSR also conducted in-depth interviews.
a. Online Survey
The sampling frame was 100 % of the subscribers of the CCR CSR WeSupport platform. The survey questionnaire mostly included quantitative questions focusing respectively on parent workers, young workers and line managers. The questionnaire also included general questions about participants’ background, WeChat usage and psychological wellbeing.
The questionnaire was expected to take about 10 minutes to complete and aimed to cover no less than 500 users. In order to encourage enough subscribers to complete the survey, we decided to reward the first 500 participants with instant transfers of“ red envelopes” to the sum of 30 RMB each.
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