positive change at The CCIM Institute . I also want to build stronger relationships with our chapters . Inclusion and collaboration between chapters and The CCIM Institute is vital as we look to grow . Having open lines of communication , an improved exchange of information , and engagement are all action items I have on my list .
Sometimes , it is difficult to change that mindset and get that message across . Is there anything that you think is going to help create that collaboration ?
There are many different components that go into our current transformation . The marketing and communications coming out of The CCIM Institute this year will be instrumental in helping us get our messages across about how we are evolving to meet the needs of everyone in the commercial real estate industry . I want to start with members . In some cases , it may be showing up at the local chapter event or having the opportunity to communicate one-on-one with members to point them in the right direction . Our members should know all of the positive changes that are happening at The CCIM Institute and that their leaders are working hard to enhance their membership experience .
I am focused on transparency and am open to hearing new ideas . If a member comes to us with an idea , I ’ d like to bring it to the collective group and do an assessment to vet it properly . I want to see the idea from all sides and figure out if there are opportunities to implement it or build upon it . No idea is a bad one , it just needs to fit within our business model . I hope that members know coming to us with their thoughts is how we continue to be relevant and progress .
What do you think is going to require the most heavy lifting in this strategic plan , and any thoughts on how you might approach those challenges ?
One of the things that we did differently in strategic planning is we changed it from a one-year plan to a three-year plan and set some measurable goals for all those items . We also created a work plan , which is a seven or eight-page written plan for how the staff team members are going to accomplish our strategic goals . The positive side of this type of strategic planning is that it gives staff team members something to work on for three years and creates longevity to help us reach our goals .
The Strategic Planning Committee met this January to discuss the strategic goals for 2024 and 2025 . These goals will build on some of the goals we accomplished in 2023 and will continue to work and build upon in 2024 . This strategy keeps The CCIM Institute ’ s vision for the future close enough to where it is more attainable . Still , it provides enough allowance for greater flexibility when it comes to change . We all agreed that having everybody work towards plans and visions with three solid years versus flipping every year when there is a new President who may want to focus on other initiatives .
Transparency is significant to me and will play a big role for the 2024 Management Team . That means that my First Vice President , Adam Palmer , CCIM , and the President-Elect , Steve Rich , CCIM , will know everything that I ' m working on so that we can properly execute a successful succession plan . It ' s all about collaboration so that we can be dynamic , and what I bring to the table with my goals doesn ' t go away after I leave but are carried through . We are all a team so everyone in the leadership succession has an ownership in the future of The CCIM Institute . We ’ re setting up some new standards so that we can fix some of the gaps that have existed in the past as well as empower The CCIM Institute ' s staff team members to effectively do their jobs and be successful ..
What ’ s the overall takeaway in how these changes will benefit CCIMs and The CCIM Institute ?
It ’ s about creating a more robust , reliable brand . We are taking on these initiates to showcase The CCIM Institute as the gold standard of education in the commercial real estate industry . We want to continue to build on the momentum started with the brand modernization in 2023 and carry that through today as we enhance member experiences and demonstrate how the power of the CCIM Designation represents proven expertise in the commercial real estate industry .
Was there anything else that you would like to add about your goals and objectives ?
I ’ m proud to be the fourth woman President in 57 years at The CCIM Institute . Historically , there haven ’ t been many females leading The CCIM Institute , for one reason or another , but I want to change that . I am motivated to encourage diversity , equity , and inclusion in our organization . We have a Cultural Diversity Education Program that is a good example of how we are concentrated on a diverse commercial real estate industry .
As the 2024 Global President of The CCIM Institute , I am proud to be leading such a prestigious organization and am focused on growing our membership opportunities , providing first-class member experiences , and promoting to the world the significance of who we are , an extraordinary collective of experts who have earned the distinguished CCIM Pin .
CCIM . COM | 19